This framework is a tool you can freely use to help craft a testimonial or a product or service. To get started, first notice a series of questions (Framework) followed by color corresponding example answers (Examples). Study the correlation between the color coded questions & answers before using the same questions yourself next time you provide a review or feedback. The ultimate goal is to see the commonalities in empathy used to communicate so that you can gradually rely on this tool less and less.
a) What do you believe about how this company can help people?
b) What pain points were you facing before working with this company?
c) What methods did you try or research to fix these pain points yourself?
d) How did this company promise to alleviate these pain points?
e) What were your initial reservations about working with this company?
f) How did working with this company actually turn out?
g) How easy was it to get started with this company?
h) What can you say about the outcome and ROI of working with this company?
i) What would you say to anyone on the fence about working with this company?
Answer the previous questions about the product, service or idea you’d like to communicate better about.