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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

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"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

Without a background in law, writing up a privacy policy can be a daunting task. However, your website needs one. Luckily, there are plenty of free services that will help you draft the right one for your users.

In this article, we’ll explain why you need a privacy policy, recommend some privacy policy generators and explain best practices on what to include and where.

Do You Need a Privacy Policy?

Here are some reasons why you should include a privacy policy on your website.


Many countries absolutely require websites to include a privacy policy. If you’re in the US, there isn’t a specific act that requires one, but there are many federal and states laws that suggest using one.

Third-party Services

Certain third-party services that you may have on your site such as Google AdSense require privacy policies to be implemented. Either check to see if all of the ones that you use require one or just be safe and include one anyway.


If you’re gathering information from users, it’s best to be as transparent as possible with them. You don’t have anything to hide, so don’t make it seem like you do. Let them know exactly why you need their information and what you will and won’t do with it.

Use a Privacy Policy Generator

While a generator may not give you exactly what you need, it will at least give you a really solid starting place. From there, you’ll be able to edit it to match the wording and style of your website.

There are plenty of free privacy policy generators on the web, but here is a list of a few that seem to work well. Keep in mind that not all of these will be free and they will often try to sell you an additional service.

Privacy Policy Best Practices

Once you’ve generated your policy, there are a few things that you need to do and keep in mind when placing it on your site.

  • Make sure that it’s true: Privacy policies can be legal issues, so read through your new policy and ensure that everything in it is true. If you’re caught lying, you’ll pay the price.
  • Use conversational language: Nobody wants to read through a bunch of legal language. Sure, it’s necessary, so don’t delete it. But, we recommend adding headers above sections in the policy that can describe what the section is about in a few words. For example, a section about your personal information policies could have a header saying, “We won’t sell your personal information. Ever.” Just try to get the point across in a transparent way.
  • Make it easy to find on your site: It’s sketchy to hide away your privacy policy on your website. If a user wants to find it and is having trouble, they’ll almost certainly leave. We recommend placing it in the footer so that it’s always there if the user wants to find it.
  • Add a link to registration and payment sections: If your website asks for registration or payment information, make sure that you include a link to your privacy policy before the button to register or pay. Honestly, most users won’t read it, but it puts them at ease to see that you took the time to create one.

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