Special thanks to Josh Ochs of Media Leaders for having me out to the Digital Growth Summit at the Microsoft headquarters in San Francisco.
I was invited to speak on a panel about Tracking Post-click Activity. The ways in which we track and measure users’ behavior on the web helps us provide a more responsive and seamless experience for consumers seeking information or products they want.
Last minute, I was invited to fill a seat on the How to Increase Your Social Engagement panel. Although this isn’t typically my wheelhouse, I was happy to be a part of the discussion and think there are good insights to be had from our talk, which you can view here.