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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

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leatherfurnitureexpo.com

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David Anderson, owner
flooringhq.com

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
pelotandassociates.com
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

What is the current state of recycling?

The below notes are taken from European Parliment’s Understanding Waste Streams Treatment of specific waste

Waste Treatment by Category
http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=env_wastrt&lang=en

Waste Treatment Method by Category
http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=env_wastrt&lang=en

Hazardous Waste in Categories
http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=env_wastrt&lang=en

Recycling Rates in Different Packaging
http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=env_waspac&lang=en

Macro-solutions

1) Separate waste streams (onus on human)

Ideal: All agents consistently and accurately dispose of waste into separate recycling streams)
Limitations: Unreliable, tragedy of the commons, bad actors

2) Sorting of complex waste streams (onus on technology)

Ideal: Technology can sort materials into commodities with no waste or residue
Limitations: Profitability, hazardous and contaminating materials, technology

Hierarchy of Strategies

1) Prevention
2) Preparing for re-use
3) Recycling
4) Recovery (energy)
5) Disposal (least preferred)

“Polluter Pays” Principle

Extended Producer Responsibility (EPR) is a policy approach under which producers are given a significant responsibility – financial and/or physical – for the treatment or disposal of post-consumer products.

Waste Category Notes (Non-hazardous)

Metals

Notes

Ferrous Materials
– Steel & Iron
– Comprise 80% of metal waste
Non-ferrous metals
– Aluminium, Copper, Zinc, Lead, Nickel and others
– Comprise 9% of metal waste
Mixed metals
– Comprise 11% of metal waste

Recycling Process

Bottlenecks

Demand

Companies & Solutions

Glass

Recycling process
– In EU, 70% of container glass is recycled

Notes

Recycling Process

Bottlenecks

Demand

Companies & Solutions

Paper & Cardboard

Notes

– In EU, 72% of paper & cardboard is recycled
– Can only recycle same paper fibers a few times
– Sources: industry (50%), households (40%) and offices (10%)

Recycling Process

Bottlenecks

Demand

Companies & Solutions

Plastics

Notes

– In EU, 38% landfilled, 36% burned for energy recovery, 26% recycled
– 1,000 “types”
– thermosets (hard, durable), thermopastics (packaging), elastomers (soft, rubber-like)
– packaging (40%), building & construction (20%), automotive (8%), electronics (5.6%)
– virgin plastic require fossil fuels, making plastics scarce and non-renewable
Steps:
1) Extraction of fossil fuels
Crude Oil
Natural Gas
2) Refinement
Crude Oil > Ethane
Natural Gas > Propane
3) Cracking, or breaking down into smaller molecules
Crude Oil > Ehthane > Ethylene
Natural Gas > Propane > Propylene
4) Polymerization, adding a catalyst to link molecules into a polymer called resin
Crude Oil > Ehthane > Ethylene > Polyethylene
Natural Gas > Propane > Propylene > Polypropylene

Recycling Process

– Mealwords & Waxworms can eat plastics like Styrofoam, producing compost
– Microbes (Ideonella Sakaiensis)
– Avoidance: using alternatives like Biodegradable Bioplastics & latex from rubber trees

Bottlenecks

– mixed plastic streams are difficult to sort: overlapping densities, no magnetic properties, no color indications

Demand

Companies & Solutions

MBA Polymers

Wood

Notes

– 51% incinerated for energy, 46% recycled

Recycling Process

Bottlenecks

Demand

Companies & Solutions

Rubber

Notes

– vast majority of waste comes from tires
– In EU, landfilling of tires is banned

Recycling Process

– burning for energy

Bottlenecks

Demand

Companies & Solutions

Textiles

Notes

– “separately collected textiles contain 40%-50% wearable textiles for possible re-use, 25%-30% suitable as cleaning cloths, 20-30% suitable as secondary raw materials (for instance as insulation materials) and 12% other materials”

Recycling Process

Bottlenecks

Demand

Companies & Solutions

Biowaste

Notes

– 2/3rds from municipal (households and green waste), 1/3rd from industrial sources (food processing)

Recycling Process

Aerobic (with oxygen)
– produces compost
Anaerobic (without oxygen) by microorganisms
– produces biogas (mainly methane)
– produces digestate
Burned to produce energy

Bottlenecks

– “maintaining good conditions for decomposition (suitable mix of waste sources, temperature, pH levels)”
– “avoiding contamination with pathogens and minimizing potential health”
– “environmental nuisances, such as dust or odor emissions”

Demand

– low demand for standard compost, high demand for tailored compost

Companies & Solutions

Waste Category Notes (Hazardous)

Waste Oils

Notes

– 40% are recycled
– 25% illegally burned or dumped in sewage

Recycling Process

Bottlenecks

– High cost of sorting

Demand

Companies & Solutions

Paints & Solvents

Notes

– 61% is recycling

Recycling Process

– Energy recovery

Bottlenecks

Demand

Companies & Solutions

Maratek

PCBs & PCTs

Notes

– “high adverse effects on environment and health”

Recycling Process

Bottlenecks

Demand

Companies & Solutions

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