Search Engine Optimization: Be Found Online
But like, what even is SEO, anyways?
Well, that’s a good question. SEO (or Search Engine Optimization) can be thought of as the practice of increasing a website’s position in search engines like Google, Yahoo & Bing. In theory, when a website ranks higher for a keyword, it generates more traffic (and ultimately more revenue). Some studies suggest that the #1 position for a search receives more than 30% of of the total clicks.
So How Do You Increase Traffic To My Website?
Actually, there are lots of ways to increase web traffic to your business. SEO is just one of those methods. SEO, unlike paid advertising online, relies on understanding how search engines like Google choose to rank websites. In short, search engines rely on algorithms to weigh a website’s “relevancy” and “authority”. By optimizing your online presence, we can influence your relevancy to certain search keywords and how authoritative you are over your competitors.
Okay then, so how do you influence how search engines see my website?
We are constantly “massaging” the content and sometimes code of your website to ensure it is 100% search engine friendly. Search engines use what are called ‘spiders’ to crawl the content of your website and try to understand what you are all about. By ensuring that your visible text & your behind-the-scenes code emphasize certain target keywords, we can influence how search engines interpret your relevancy to those keywords. Some included services relevant to on-site optimization are:
- Custom original content & blogs
- Optimizing meta data (technical stuff that search engines read)
- Increasing load speed, using techniques like caching and image compression
- And Much More…
One popular technique for SEO is called link building. When Google or other search engines see that many websites are backlinking to the same website, they view those links as an endorsement. These endorsements impact how much authority a search engine believes your website has. My team is experienced in garnering high-value backlinks through strategic outreach to relevant blogs and websites. In addition to link building, we maintain your online presence by distributing your business information across the web and working to promote positive online reviews. Some included services related to off-site SEO are:
- High-quality backlinks through outreach and guestblogging
- Manually submitted profiles on 100+ directories
- Reputation management to give more visibility to good reviews
- And Much More…
We are very proud of out 50+ point SEO audit (although the audit keeps growing and is much more than 50 points now!). Over 5+ years, we have researched the low-hanging fruit and the esoteric of SEO & and have put together a master checklist for optimizing a websites rankings. We believe that SEO is a long-term strategy built on good fundamentals and good data, and not short term manipulation. Here are some included services that we believe distinguish our SEO services:
- Included CDN & Sucuri.net membership for a faster, more secure website
- Included mobile web design to ensure compliance with Google mobile-friendly standards
- New blog posts & positive customer reviews are shared across social media
- And Much More…
How can I follow the success of my marketing campaign?
Enjoy comprehensive insights into web traffic volume, keyword rankings, user behavior, and track key performance indicators through a suite of integrated platforms. Google Analytics is at the heart of our reporting tools–and is made more powerful by our proprietary call tracking software, 3rd-party platforms (like Whitespark Rank Tracker), and integration with your CRM (like Salesforce).
Monitor The Growth of Your SEO Rankings
How high do you rank for certain keywords in Google? Monitor your current positions using our intuitive reporting tools that shows rankings over time or download your historical data as a .csv for additional analysis.
Visualize Where Users Are Clicking On Your Website
Expect more than just increased traffic. We learn how users behave on your website so we can optimize user experience. Heatmaps (shown left) are just one example of our great tools. Heatmaps track where users tend to click on a page. By understanding how your customers use your website, we can optimize design to increase leads and increase sales.
Streamline Your Reporting with an All-In-One Dashboard
Just because we use many different tools, that doesn’t mean reporting has to be complicated. Enjoy a single dashboard that consolidates all of your analytics into one place. You will also love our concierge notifications of new leads/sales, and our monthly executive summary reports.
I would highly recommend Justin Collier at Alchemy Online Marketing! Justin has brilliant online marketing strategies that has greatly increased revenue in my business. He helped redesign my website, that I currently gets constant compliments on, and has taken over my SEO services and online marketing. Over the past 3 years, my business continues to grow with the help of Justin, his proven strategies, and with his online marketing company. I would highly recommend his services and I continue to refer other small business owners to him!
As a fellow online marketer, his services intersect with ours and allow us to collaborate for some great client results. We’ve worked together to build some stellar websites and help our mutual clients get the rankings and business growth they came to us for using techniques like SEO, PPC, and call tracking. He puts 110% into everything he does. Very results-driven and easy to work with. Plus he’s just an all around good guy! Absolutely recommended.