Getting ready to launch your website for your Orlando business? Run through these easy-to-follow tips to ensure you’re truly ready to go.
Check Your Website For Errors
Scan your website for spelling errors
You lose a lot of professionalism and trust from your users when your site is riddled with spelling errors. Simply run your website’s pages through a free tool like Typosaurus and fix all of your spelling issues.
Find & fix broken links
Broken links cause a bad user experience for your customers and can have a serious negative effect on your SEO. Routinely check for broken links throughout your entire site using a simple tool like Dead Link Checker.
Check your site on multiple browsers
Browsers are built by different companies and function differently from each other. There are different ways to do certain things depending on the browser. This means that you want to check your website on all of the major browsers before going live.
Mobile Optimize Your Website
Cater to customers on every screen size
52.2% of all internet traffic was generated through a mobile device in 2018, so you need to cater to those devices to succeed. Having a mobile-optimized site allows you to be a step ahead of the competition and generates a few unique call-to-actions possibilities that desktop doesn’t.
Powerful Mobile Call-to-Actions
If your business is a retail location that users have to drive to, you can give them directions easily. Let’s say you’re a new ice cream parlor in Winter Park. Include a link that will automatically give them directions in Google Maps or Apple Maps. That way, their phones will lead them straight to your shop on Park Ave.
If you’re a “we-come-to-you” business, like a tow truck company in Windemere, include an easy-to-see, clickable call button. This will prompt them to call you from their phone and you can go save the day on I-4.
These types of call-to-actions aren’t possible on desktop and most tablets, so try to think of mobile optimization as a good thing for your Central Florida company.
Have Clear, Call-to-Actions
Let your customers know how to get started
Take a step back and look at the big picture of your business. What do you want the user to do on your website? Are you an e-commerce site that just happens to be based in Orlando? Then calling or seeing your location isn’t a huge deal. This changes if you’re a location-specific local business, like a spa in downtown. You’ll want to include an easy-to-find and clickable get directions button so people know how to get to you.
Think about what your user will need to do when they’ve decided to accept your products or services and make it easy for them to do so.
Include a Contact page
Give your customers the contact info they need
For most companies, your users are going to need to contact you or learn your address at some point in the sales funnel. Make this easy for them to find by having a Contact page in the menu of every page. That way, they’ll always know where to go if they’re seen enough and are ready to convert.
What to include on your contact page
Ensure that your contact page has everything that the customer needs to reach out to you. This means including your phone number, address, hours of operation, and either an email address or contact form for them to fill out on your website.
Get an SSL Certificate
Provide a safe experience for your users
An SSL certificate simply tells the user that your website is safe. It’s what upgrades your site from http://yoursite.com to https://yoursite.com. While one letter doesn’t seem to be super impactful, it’s one of the most important factors that you can do for your site.
How browsers view SSL certificates
When it comes to SSL encryptions, it’s less about the benefits of having one and more about the negatives of not having one. Google (and other browsers) place a big red flag on your site if you’re still with the ancient http because it means the users’ data isn’t being properly protected.
In fact, Google has recently started warning users that visit sites that aren’t fully secure. They even hide the ability to get into the site because they’re worried about the security of the site.
I’d say the chances of your users hopping on another Orlando business’s site is pretty high if they see a serious warning like this.
Use clear, user-focused language
See the situation from your customer’s point of view
Write your content from the experience of the user. You want to speak from their side of the transaction and show empathy for their situation. Take this as an example.
Our plumbing company is the fastest & cheapest option.
Get your leaky pipes fixed quicker and with less money out of your pocket.
They’re both letting the user know that they can fix leaky pipes, but one is doing it by painting a benefit for the customer and being empathetic about their situation. Think about how you can incorporate this type of language into your website.
Use SEO-Optimized Language
Help customers find you by talking about what they’re looking for
Google can only figure out what services you offer by reading what you have written on your site, so ensure that you’re using keywords that will prompt them to show you to the right searchers. If you’re a pool designer in Maitland, include words like pool, backyard designs, hot tub, etc. Once you have all of the major ones covered, go deeper into popular brand names or any ancillary topics that will show Google that you know what you’re talking about.
Use Keywords in Your Headers
Google likes when your page has a hierarchy, and they notice when you’re using keywords in more important parts of your site. So, be sure to include the keywords that you’re trying to target in the headers on your pages.
Include Services Pages
Let your users know what you can do for them
Chances are your Orlando business offers more than one service, but you want to keep them all equal in the eyes of search engines and users. Create a Services menu item and include individual pages for all of the services that you offer. This allows your customers to easily see how you can help and it allows you to tailor the content on each page to that specific service.
Find what’s already working and latch onto it
Not all SEO has to be created from scratch. Do a search for your specific niche or industry and see what’s ranking at the top. Think about how you can include your business or name in the top-ranking search results.
Is there a list of the best Pediatricians in Kissimmee that you can reach out to be a part of? Did https://www.orlandodatenightguide.com/ post an article of the best Winter Springs happy hours that you can ask them to add your restaurant to? Don’t be afraid to reach out and be open and honest about your intentions. Someone will likely get back to you and you can see a few leads from it.