Law is one of the most competitive industries in America, especially in metro areas like Orlando, FL. So, what are lawyers doing to make themselves stand out from the rest? We’ve compiled some of the best online marketing strategies used by Orlando attorneys so that you can learn from the best and try out new tactics for your own practice or firm.
Use Professional Photography
Show your professionalism and humanize your company with photos of your team, but ensure that they’re professionally done. A photograph of your staff or office that is low quality or unprofessional will likely cause more harm than good in the potential client’s perspective of you and your practice.
Show Your Entire Team
Part of having professional photos on your website is the ability to show your team off. Get everyone professionally dressed and show off the wide support system that you have at the office. This paints you as an established firm with a wide variety of team members available for assistance.
Include a Professional Video
Create quality videos to speak directly to your website users. This shows your professionalism again and allows them to see and hear you without making a decision yet. You’re providing them value before they even reach out, so you’ll gain a point in their book.
Create a Professional, Striking Home Page
However you design to visually accomplish it, spend a great deal of time on the hero section of your home page. The hero section is the very first thing that the user will see, so make it show off your firm in the best way possible. O’Mara Law Group uses a professional video background behind some quality persuasive headers.
Have Clear Call to Actions
Your users need to know how to reach out to you, so provide clear, easy-to-follow call to actions right away on your home page. It also helps to have a visually striking color as the background for the button such as red in this example. Lastly, include words that make the user feel less committed, like Get Your Free Consultation.
Show Your Badges & Associations
Your potential clients care deeply about your certifications and credibility. One of the best ways to show this off in a tasteful way is to post badges of certifications or organizations that you’re associated with on your site. It tells the user that you’ve been around the block and know what you’re doing.
Include Case Studies
Show off everything that you’ve worked so hard to accomplish. Include a case studies section that lets the user know that you’ve been successful in the past, and they’ll be more likely to sign on as a client with you.
Create Extensive Attorney Bios
There’s never too much information that you can give to your users, so include everything you can think of on your personal attorney pages. Aside from the home page, these will be your most popular pages as people go to vet you and learn more about you.
Include Client Testimonials
In every industry, there’s almost nothing more powerful than testimonials. Your users need to know that you’ve done this before if they’re going to agree to work with you and become a client. Have a few previous clients provide reviews about your services and include them on virtually every page of your site.