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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner
leatherfurnitureexpo.com

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner
flooringhq.com

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
pelotandassociates.com
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

Solar energy saves homeowners money and helps protect our at-risk environment, so it seems like an easy choice. However, how will you be able to make your Orlando solar company stand out from the rest? Find out how other solar companies are convincing Floridians to help them harness the power of Florida’s sun.

Tip #1:

Include Steps for Your Customer

Blue Raven Solar

Let your users know exactly what to expect if they reach out to you. The process should be described in an easy, unintimidating way. Make it seem like the customer does almost nothing in the process except for the initial contact. Also, always make the last step the benefit of your product. Blue Raven Solar does a good job of this in their example, saying that step 5 is to simply sit back and enjoy your savings.

Tip #2:

Include Logos of the Brands

SunLight Solar

Quality matters to your customers, so show them that it also matters to you. Include logos of the third-party manufacturers or products that you’ll use on their home. This also establishes your credibility because you’re showing well-known brands like LG. Bonus points to SunLight Solar for tying it back to another benefit – everything being American Made.

Tip #3:

Show Professionally-Made Videos

Bob Heinmiller Solar

Videos give you and your business so much opportunity to show off a myriad of benefits. You can show your professionalism through the quality of the video as well as discussing the benefits of working with your company specifically. Bob Heinmiller Solar uses their videos on their homepage to show off case studies and testimonials of jobs that they have already completed. They’re high-quality, professionally-made videos, increasing their credibility and making them seem like a great choice to go with.

Tip #4:

Show Where You Serve

Superior Solar

Let users on your website know where you provide services with a map graphic. I love what Superior Solar did with their service area section. They showed individual jobs that they’ve completed to show off where they serve as well as listing all of the benefits that they’ve provided next to it. It shows the service area as well as providing credibility to the business.

Tip #5:

Write a Letter from the Founder

PetersDean

Jim Petersen of PetersenDean writes a compelling and personal letter to the users on his site. In his letter, he speaks to his passion for solar energy and how they’ve been putting it to use in the business. He explains how long he has been doing it and established a boat-load of credibility along the way. The professional photography next to his letter humanizes the company in a way that stock photos and illustrations simply can’t.

Tip #6:

Get Drone Footage of Your Panels

Fun in the Sun Solar

A lot of solar websites include drone footage of their panels, but Fun in the Sun Solar does it right. A slow-moving, professional drone shot of your panels makes them seem desirable and attractive on a roof as opposed to bulky and ugly. Show off your craftsmanship and create a striking visual on your site with professional drone videography.

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