Central Florida homeowners and business owners have a multitude of options when it comes to picking out a painting company. So, what can you do for your online marketing to make your painting business stand out? Let’s take a look at some of the best practices for your Orlando based painting business by seeing what some of the best are already doing.
Include a Gallery Page
Painting is a very visual business, so you need to show off your previous work to convince your website’s users. Include professional, elegant photography of your projects so potential clients can see what you’ve done and know what to expect if they hire you.
Include Logos of the Brands
Painting is a unique industry that has recognizable manufacturing companies. With other construction-style companies, such as roofing or pool creation, the manufacturers aren’t as vital. However, including the Sherwin-Williams logo and other widely known brands makes you seem much more established as a company.
Show Your Customer Testimonials
Testimonials are some of the most persuasive items to include on your company’s website. They show potential clients that you’ve not only done work before but that people were happy enough about your work to leave a great review. It’s very convincing to new users. Bonus points to Paisley Painting for including the user’s location, such as Winter Springs and Orlando.
Create a Simple Contact Section
I absolutely love what Paint Orlando Beautiful did with their contact section here. They included persuasive content on the left with clearly defined headers. The design is fun and bright (like paint), but not too distracting from the actual call to action. Finally, the most important part is the option to either call their number or fill out an online form.
Show Your Service Area
It’s no use to you if your website is creating leads outside of your service area. Including a graphic to show where you offer painting services does a few great things for you. It deters people away that are too far out of your service area while also resonating with the people that do live in your service area. It also creates a great way for you to have a striking design of a map on your website.
Include a Paint Visualizer
5 Star Painting has an awesome wall visualizer that allows the user to simply hover over a color and see how it looks on a wall. This is interesting, beautiful, and interactive while also showing off the benefits of the products that they sell. It’s a total slam dunk of a section for a painting website.