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This framework is a tool you can freely use to help craft a ‘Thank You’ message that would display after an online form submission or online purchase. This framework is similar to, and works well in tandem with, the How to write a confirmation email framework. To get started, first notice a series of questions (top) followed by color corresponding example answers (bottom). Study the correlation between the color coded questions & answers before using the same questions yourself next time you need to write a confirmation email. The ultimate goal is to see the commonalities in empathy used to communicate so that you can gradually rely on this tool less and less.

‘Thank You’ Page

Framework

Answer the following questions to use as an outline before constructing your ‘thank you’ message after a form submission or online purchase.

a) What are you thankful that they just did?
b) Who is receiving what they just submitted?
c) What will that receiver do with the information?
c) What will be the next form of communication?
d) What can they do in prep for that?
e) If what you both do next goes well, what benefit will there be? (paint the ideal)
f) What are some other resources they could use to understand next steps more?
g) What are their next steps?