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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner
leatherfurnitureexpo.com

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner
flooringhq.com

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
pelotandassociates.com
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

If you are someone who supports Kaepernick kneeling during the National Anthem, I have a message for you:

It is YOUR responsibility to meet your audience where they are at.

Your audience is not captive. Your audience can abandon your efforts to persuade them.

It is our burden to have infinite patience when others can’t.

Your audience believes what they believe because they either have:
an inadequate understanding of systems
or an inadequate understanding of self-serving bias

Any meme, or post, or comment you make that is not empathetically communicating the ideas of systematic oppression, or empathetically communicating the idea of self-serving bias is not helping. It’s hurting.

Empathetic communication means we do not hurt our audience’s ego. We introduce ideas as if they were always part of that person’s identity–not ones that conflict them. We do not ask our audience to ‘reconsider’, we ask them to ‘consider new evidence’.

Your audience is not captive. If you push them away, they will be further into their own echo chamber. That is a BAD system.

Your audience is not the enemy. It is not ‘us’ versus ‘them’. We are not doing it that way anymore.

Everybody wants to live in a world where people are treated fairly. Everybody supports and respects the sacrifices of our troops. Everybody thinks we could be doing better. Everybody. That is *all* you need as a common premise to start from.

Systematic oppression.
Self-serving bias.

It’s ‘us’ vs bad systems.

Get the word out.

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