This framework is a tool you can freely use to help craft a ‘Thank You’ email that would go out to a user after an online form submission or online purchase. This framework also works very well for a ‘Thank You’ page that a user gets redirected to after a form submissions. To get started, first notice a series of questions (top) followed by color corresponding example answers (bottom). Study the correlation between the color coded questions & answers before using the same questions yourself next time you need to write a confirmation email. The ultimate goal is to see the commonalities in empathy used to communicate so that you can gradually rely on this tool less and less.
‘Thank You’ Email
a) What are you thankful that they just did?
b) Who is receiving what they just submitted?
c) What will they do with that information?
d) What can they do in prep for that?
e) If what you both do next goes well, what benefit will there be?
f) What are some other resources they could use to understand next steps more?
g) Remind them, what are their next steps?
Answer the previous questions about the product, service or idea you’d like to communicate better about.