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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner
leatherfurnitureexpo.com

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner
flooringhq.com

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
pelotandassociates.com
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

This framework is a tool you can freely use to help respond to negative feedback. To get started, first notice a series of questions (top) followed by color corresponding example answers (bottom). Study the correlation between the color coded questions & answers before using the same questions yourself next time you respond to a bad review. The ultimate goal is to see the commonalities in empathy used to communicate so that you can gradually rely on this tool less and less.

Respond To Negative Feedback

Framework

a) How is this reviewer right?
b) For what are you sorry?
c) How do you feel personally responsible for this outcome?
d) What could we all be doing more of?
e) What do you believe? What don’t you believe?
f) How has this inspired change?
g) What would be the benefit of the reviewer giving your product a second chance?

Answer the previous questions about the product, service or idea you’d like to communicate better about.