Questions? Call Us

"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

This framework is a tool you can freely use to help communicate more humorously. To get started, first notice a series of questions (Framework) followed by color corresponding example answers (Examples). Study the correlation between the color coded questions & answers before using the same questions yourself next time you aim to be more persuasive in your communication. The ultimate goal is to see the commonalities in empathy used to communicate so that you can gradually rely on this tool less and less.

Why is something humorous?

Something is humorous when we agree with a truth on a very fundamental level.

What don’t we laugh when we hear all truths?

We laugh when we hear truths typically from a new perspective. Laughing is a lot like saying “I can see how that is still true, even under this context.”

Why should we communicate humorously?

Humorous is a great way to introduce a premise or idea that you want your audience to identify with on a very fundamental level. Since persuasion is a function of how captive your audience is, humor is an effective tool for captivating an audience so you can communicate more persuasively and with more empathy.


The Framework

Use the following questions as a filter through which you can communicate a truth or premise to your audience more effectively.

a) Would this look strange out of context?
b) How can you be oddly specific?
c) Can you double-down on the joke?
d) Can you self-deprecate to bring your audience up by comparison?