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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner
leatherfurnitureexpo.com

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner
flooringhq.com

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
pelotandassociates.com
Alchemy Marketing
2708 Hazelhurst Ave Orlando, FL 32804
(407) 809-4090

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Marketing Tips, How-To’s, And A Little Random

Our Blog

Helpful content whether you’re a seasoned marketer or just starting out.

What is PPC (Pay-per-click) Advertising?

PPC Advertising vs. ‘Organic’ SEO PPC, or Pay-Per-Click (also CPC, Cost-Per-Click), in comparison to SEO represents paid listings in the SERPs (Search Engine Results Pages). These listing usually show up looking like this: Usually distinguishable from ‘organic’ listings by shaded box and an “Ads” disclaimer, these listing are bid on by advertisers. The rank order […] read more

Direct Coupons

Part I – Coupon Books Zones One advantage to coupon books, I’ll admit from the start, is more control over volume. Unlike other media outlets like network TV ad or newspaper which cover both a vast geographical region and, subsequently, cover a larger volume of prospective customers, coupon books (& other direct mail options) offer […] read more

Radio Advertising

Radio, another wide-reach medium of advertising, tends to be most similar to network television in regards to cost per impression, expansiveness, and focus on prospective clientele. Although the often ‘knee-jerk’ reaction to radio is pitting an ad’s lack of visual context against that of TV (or even print media), people tend to forget that cost […] read more

Newspaper Advertising

With newspaper ads, like with TV media campaigns, an advertiser casts an awfully wide net with hopes of scooping up a few fish. Understandably, hitting one half million consumers Friday morning–before buyers are planning their weekend errands–can cost quite a bit of money. Purchasing , from a conversion standpoint, will tug at your wallet even […] read more

Billboard Advertising

As unlikely as it may seem, I’m actually a fairly big supporter of billboard advertising. Not because the cost per impression is necessarily much better than say, traditional media outlets (like TV & radio), but partially because billboards capture an audience that is: Already out driving, and (When used correctly,) already near the business The […] read more

‘Daily Deal’ Websites

The Deal Most people with an internet connection and an email address are familiar with daily deal websites like Groupon or Living Social. These websites, with their extensive voluntarily-submitted email databases, send out daily digital coupons featuring one product or service from a local business. In general, a subscriber will have the opportunity to purchase […] read more

TV Advertising – Part II

Part II – Cable Advertising Alright, we can keep this short and sweet since it’s only a part deux. We already know that with a strong advertising campaign on network TV, we can easily hover somewhere around that $.02/impression range (ie. $20 CPM). By comparison, a similar cable campaign will most certainly run you an […] read more

TV Advertising – Part I

Part I – Network Advertising This is what I like to call “fishing net” or “wide-reach” advertising. It’s a vast ocean out there, and while many are casting lines with bait, network TV advertising casts a comparably larger, but disproportionately expensive, net. Here are the numbers: With network TV advertising (if you spend the time […] read more

SEO 101 (The Basics of Search Engine Optimization)

Within Search Engine Margeting (SEM), Organic SEOSearch Engine Optimization – Specifically referring to website listings within the organic (non-paid) segment of a search engine results page can be broken down into two words: ‘relevancy’ & ‘authority’. Large search engines, like Google, Yahoo!, & Bing, compete largely to provide web surfers quality results for search queries. […] read more
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