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"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

Tom Tilaro, owner

"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

David Anderson, owner

"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always pointe in the right direction!"

Karen Pelot, owner
Alchemy Online Marketing
2708 Hazelhurst Ave
Orlando, FL 32804
(407) 809-4090

Marketing, Life, Optimism & How-To’s


This blog contains free ideas and tools that may help you communicate better in marketing and inter-personally, and also contains seemingly off-topic (but fun!) content you might enjoy. Select a blog post below or sort by topic to dive in.

Speaking: Media Leaders Summit

Special thanks to Josh Ochs of Media Leaders for having me out to the Digital Growth Summit at the Microsoft headquarters in San Francisco. I was invited to speak on panels regarding Tracking Post-click Activity and How to Increase Your Social Engagement, both of which were recorded on video. read more

80/20 Rule: How To Hack Learning Guitar

Many beginner guitarists become discouraged due to the sharp learning curve. These instructions may provide a great way to reduce pain points so you start seeing progress in hours, rather than days or weeks. With quicker positive feedback and early wins, you may find it easier to stick with learning guitar–even if you’ve been unsuccessful in the past. read more

What is Conversion Optimization?

What’s A Conversion? A conversion is a desired action or series of actions that a prospective consumer can make, indicating a progression through the buying cycle. The most obvious type of conversion is the actual exchange of money for goods & services. When a consumer enters a store and buys something, the store has ‘converted’ […] read more

What is PPC (Pay-per-click) Advertising?

PPC Advertising vs. ‘Organic’ SEO PPC, or Pay-Per-Click (also CPC, Cost-Per-Click), in comparison to SEO represents paid listings in the SERPs (Search Engine Results Pages). These listing usually show up looking like this: Usually distinguishable from ‘organic’ listings by shaded box and an “Ads” disclaimer, these listing are bid on by advertisers. The rank order […] read more

Direct Coupons

Part I – Coupon Books Zones One advantage to coupon books, I’ll admit from the start, is more control over volume. Unlike other media outlets like network TV ad or newspaper which cover both a vast geographical region and, subsequently, cover a larger volume of prospective customers, coupon books (& other direct mail options) offer […] read more
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