Online Marketing, The SEO Checklist
Long Version 3Short Version 2 The Best Copywriting Focuses On Your Customer, Not Your Company Imagine the last time you had a great conversation with a friend or family member. During the conversation, you likely lost track of time and enjoyed talking about a topic... read more
Online Marketing, The SEO Checklist
First, Find If You Have Any 404 Error Pages Step 1) Download & Open Screaming From SEO Spider (https://www.screamingfrog.co.uk/seo-spider/) Screaming Frog is a desktop-app (not a web-app) that will export a list of all of your website’s 404 errors Step 2)... read more
Speaking & Podcasts
Special thanks to Josh Ochs of Media Leaders for having me out to the Digital Growth Summit at the Microsoft headquarters in San Francisco. I was invited to speak on a panel about Tracking Post-click Activity. The ways in which we track and measure users’... read more
Online Marketing, The SEO Checklist
Long Version 5Short Version 5 If you’re trying to bring customers into your store, local SEO is crucial. A great way start to tackling the beast is through citations and directory listings. In fact, citations are one of the most important factors for strong local SEO... read more
How To, Life Hacks
The “Old” Way of Learning Guitar: If you’ve ever tried to pick up learning guitar, you’ve probably heard at least once that you need to learn these four chords first: These four chords comprise most popular music and lay a great foundation for... read more
Social Media
I wanted to share a newsfeed filtering tip for anybody out there who feels like their experience using facebook is just getting worse and worse over time. If you’re like me, you probably enjoy seeing your friends’ pictures, status updates, check-ins, etc.... read more
Online Marketing
MozCon 2016, a three-day internet marketing convention jam packed full of thought leaders & industry experts, was everything I’d hoped it would be. It was marketing related (duh!), it was educational, but most of all it was inspiring. There is a lot to be... read more
r/DataIsBeautiful
Total Read Time: 4m Bolded Only Read Time: 1m Trust, but verify. Jim Cramer, host of CNBC’s Mad Money, has made a name for himself since 2005 offering up investment advice and stock speculation on TV. Most people recognize him for his wild persona, often... read more
Speaking & Podcasts
Original Post: http://www.orlandocontentmarketing.com/content-market-podcast-episode-5/ “In Episode 5, Sarah met with Justin Collier or Alchemy Marketing. Justin talks about the launch of his newly redesigned website, his passion for drones, and the script he... read more
Life Hacks
Long VersionShort Version Total Read Time: 4m Bolded Only Read Time: 1m But why even write a blog about rock, paper, scissors, anyways? I get it. Why bother, right? Well–I think RPS is a fun, playful micro example that introduces a very important macro concept... read more
Online Marketing
Anna Powers and Sarah Ristorcelli, founders of Orlando Content Marketing, have harnessed one of their most powerful client tools–the email list–for their own company. How are they using email campaigns to market to their customers? Read on to find out. Two... read more
Online Marketing
What’s A Conversion? A conversion is a desired action or series of actions that a prospective consumer can make, indicating a progression through the buying cycle. The most obvious type of conversion is the actual exchange of money for goods & services. When a... read more
Online Marketing
PPC Advertising vs. ‘Organic’ SEO PPC, or Pay-Per-Click (also CPC, Cost-Per-Click), in comparison to SEO represents paid listings in the SERPs (Search Engine Results Pages). These listing usually show up looking like this: Usually distinguishable from ‘organic’... read more
Offline Marketing
Part I – Coupon Books Zones One advantage to coupon books, I’ll admit from the start, is more control over volume. Unlike other media outlets like network TV ad or newspaper which cover both a vast geographical region and, subsequently, cover a larger... read more
Offline Marketing
Radio, another wide-reach medium of advertising, tends to be most similar to network television in regards to cost per impression, expansiveness, and focus on prospective clientele. Although the often ‘knee-jerk’ reaction to radio is pitting an ad’s lack of... read more
Offline Marketing
With newspaper ads, like with TV media campaigns, an advertiser casts an awfully wide net with hopes of scooping up a few fish. Understandably, hitting one half million consumers Friday morning–before buyers are planning their weekend errands–can cost... read more
